Upworthy, the fastest-growing start-up in media history, is on a mission to make important content go viral online. What are the keys to virality? It's about so much more than just the content. Will people share your stuff? Will they click on it from their news feeds and tweet streams? Amassing an audience of millions in a matter of months, the folks at Upworthy have become experts at making stuff that matters go viral. Learn about what we've built and how we've optimized our website to maximize sharing. The lessons here are essential for anyone who wants to spread ideas throughout the modern social web. The presentation will be led by Luigi Montanez, founding engineer, and Andrew Forrest, audience, analytics, and business manager. We'll go over our editorial process, how we curate and optimize content, and our technical and analytical approach to achieving virality. The event is being graciously hosted by the New Organizing Institute at their new offices in the Verizon Building on 19th St NW. Drinks and appetizers will be served. About Upworthy At best, things online are usually either awesome or meaningful, but everything on Upworthy has a little of both. There's no empty calories. No pageview-juking slideshows. No right-column sleaze. Just a steady stream of the most irresistibly shareable stuff you can click on without feeling bad about yourself afterwards. The site went live on March 26, 2012, and has quickly established itself as one of the go-to places for millions of people who would rather share something substantive than Instagram their lunch. Upworthy has drawn large audiences to videos and graphics about a range of topics often considered “unsexy,” such as protecting the environment, deporting high school honors students, corporations that stood up for gay couples, inspiring facts about science, and even a jaw-dropping rant by the President of Ireland against a far-right radio host. After just about 6 months in business, the site's core audience has grown to a community of more than 550,000 Facebook fans and more than 300,000 daily email subscribers. Upworthy hit its first million unique visitors in its first month, and they’ve been on the rise ever since, reaching more than 8 million people in October. The company recently announced a major round of investment from media venture fund NEA, as well as the founders of sites like Facebook, BuzzFeed and Reddit, to build on this solid foundation in 2013.